35 Maple Street Spirits

35 Maple Street Spirits is not a distillery in the traditional sense. It is the Sonoma, California brand house that introduced two whiskeys built entirely on sourcing and finishing skill: Masterson's Straight Rye Whiskey and Bib & Tucker Bourbon. Both built serious critical reputations before the brands themselves changed hands, a common but under-explained pattern in American whiskey that this profile untangles.

History & Heritage

35 Maple Street Spirits was established in 2011 as the craft spirits division of The Other Guys, a Sonoma wine and spirits company founded by August Sebastiani. The division took its name from a literal address in Sonoma, California, and operated out of 32 Patten St. In 2015, The Other Guys rebranded corporately as 3 Badge Beverage Corporation, folding 35 Maple Street Spirits' whiskey portfolio into the larger 3 Badge structure alongside the company's wine labels.

The whiskey brands did not stay under that roof for long. In August 2017, Deutsch Family Wine & Spirits, a much larger national wine and spirits company, acquired the Masterson's Rye and Bib & Tucker Bourbon brands directly from 3 Badge Beverage Corporation. As of July 2026, Deutsch Family Wine & Spirits owns and markets both brands; 3 Badge Beverage Corporation retains its Sonoma wine portfolio but no longer has a stake in the whiskeys that built the 35 Maple Street Spirits name. This is an important distinction for anyone researching the brand today: the company that originated Masterson's and Bib & Tucker is not the company that owns them now, and the Sonoma address associated with 35 Maple Street Spirits is tied to the original parent, not the current whiskey owner.

The Whiskey

Masterson's 10 Year Old Straight Rye Whiskey is the flagship expression. It is distilled and aged not in California but in Canada, by Alberta Distillers, a producer with deep experience in 100% rye mash bills. Masterson's is pot distilled from straight rye grain and aged for more than ten years in white oak casks before bottling, a rye-forward, long-aged profile that set it apart in a category then dominated by younger, blended ryes.

Bib & Tucker Bourbon takes the opposite geographic path: sourced from an undisclosed Tennessee distillery rather than made in-house. Its mash bill runs 70% corn, 26% rye, and 4% malted barley, and the whiskey is double distilled, first through a column still and then through a vintage copper pot still, before resting a minimum of six years in No. 1 charred American white oak barrels. It is bottled non-chill filtered, preserving more of the natural oils and body that filtration typically strips out. The lineup has expanded over the brand's life to include 6 Year, 8 Year, and 12 Year Old Small Batch Bourbon expressions.

Why It Matters

Both whiskeys earned real critical standing independent of who owned the brand at any given moment. Bib & Tucker Bourbon scored 96 points from The Tasting Panel, landed at #14 on Whisky Advocate's Top 20 of 2021, and took a Gold Medal at the San Francisco World Spirits Competition. Masterson's Rye has drawn 94 points from Whisky Advocate, a 94-point score and Top 100 Spirit recognition from Wine Enthusiast, and two Gold Medals plus a Silver Medal for specific batches at the Canadian Whisky Awards.

For those who appreciate good whiskey, 35 Maple Street Spirits is a useful case study in how sourced whiskey brands operate: a small marketing-focused team identifies exceptional stock from an established producer, ages and selects it to a distinct house style, and builds a reputation that can survive a change of corporate ownership. The whiskey in the bottle, from Alberta Distillers for the rye and an undisclosed Tennessee distillery for the bourbon, has not changed; only the name on the ownership paperwork has.

Visiting the Distillery

There is no working distillery to visit under the 35 Maple Street Spirits name. The company never operated production facilities of its own; it sourced finished or maturing whiskey from Alberta Distillers in Canada and a Tennessee producer that has not been publicly disclosed. 3 Badge Beverage Corporation, the original Sonoma parent, operates a tasting room for its Gehricke Wines label at its Sonoma location, but that experience is not connected to Masterson's or Bib & Tucker. Deutsch Family Wine & Spirits, the current owner of both whiskey brands, is a marketing and distribution company and does not offer distillery tours for either.