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Woodford Reserve Distillery Acquisition

Brown-Forman Turns Down Sazerac's $15 Billion Offer

Week of June 1, 2026

Brown-Forman has rejected a $15 billion takeover bid from Sazerac, keeping Woodford Reserve and its other premium expressions out of the Louisiana company's expanding portfolio. The Louisville-based spirits giant apparently sees more value in staying independent than in Sazerac's generous offer. This marks one of the largest proposed acquisitions in American whiskey history, though Brown-Forman's shareholders will have to settle for what they already own.

Details

Assets Included: Full Brown-Forman portfolio including Woodford Reserve
Target Company: Brown-Forman
Outcome: rejected
Acquirer: Sazerac
Deal Value: $15 billion all-cash
Source: BOURBON PURSUIT

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