Woodford Reserve Barrel Pick Sends $5,000 to Retired Racehorses

Woodford Reserve tapped Kentucky Derby-winning trainer Cherie DeVaux to help select a single barrel, with proceeds benefiting horses who no longer run for a living.

The distillery is donating $5,000 to the Thoroughbred Aftercare Alliance, an organization dedicated to the retirement and rehoming of Thoroughbreds once their racing days end.

It is a tidy bit of cross-promotion between bourbon and the track, and the cause is a worthy one, though drinkers should know this is more charity event than distilling milestone.