Penelope Bourbon Crosses the Pond, Lands in UK

Penelope Bourbon has officially arrived on British shores, striking a distribution deal with London importer Lightbox Brands.

The partnership puts Penelope's core range of expressions into wider UK circulation, a straightforward market expansion for the Luxco-owned label.

Nothing flashy here, just a young American brand extending its reach. Whether British drinkers take to it will say more than any press release.